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The opportunities and challenges of marketing Services Essay

Sustaining loyal customers are always an issues in marketing field XXXX. In banking industry, maintaining customer loyalty is very important since the competition among banking companies show a tight competition.

Gremler and Essay Based on that definition, the importance marketing services customer loyalty is customer will give great benefits to the institution essay as, minimize the cost to get new customers, more efficient operation cost of institution, institution marketing services essay deduct the psychological and social cost, and loyal customers will defend the institution even attract marketing services essay recommends the institution to other people.

Service quality plays important role in maintaining loyal customer, marketing services essay marketing services essay customer satisfaction and creates customer loyalty. Pollack explains that service quality has a positive effect marketing services essay customer satisfaction, link further influences loyalty see more. It means that a business organization offering high quality service will increase customer loyalty through customer satisfaction.

Service marketing assignment - Free Marketing Essay - Essay UK

According marketing services essay Lovelock and Wirtz Customer satisfaction over the essay can be achieved by providing excellent service quality.

Highly satisfied or even delighted customers are more likely to become loyal customers of a firm; those customers will make repeat purchasing marketing services essay one supplier, and spreads positive word of marketing services essay. marketing services essay

Dissatisfaction, in the contrary, causes customer away; it is essay key factor of switching behavior. Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to marketing services and disparage the product to others.

The opportunities and challenges of marketing Services Essay Example for Free

Service quality also influences corporate image. It means that the lower quality of the service results in lower image of the company. In addition, according to previous research by Huei and Easvaralingamit demonstrates that corporate image is a full mediator in the relationship between service quality and loyalty.

Based on the research marketing services essay, this study aims to investigate the effect marketing services essay service quality, corporate image and customer satisfaction on customer loyaty. marketing services essay

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Furthermore, this study also marketing services essay like to examine the indirect effect of service quality on customer loyalty through marketing services essay image and customer satisfaction. Upon satisfying these two research objectives, this study contributes marketing services essay both theoretical and academic perspectives.

For theoretical perspective, this study would examine the relationships among important marketing variables namely here quality, corporate image, customer satisfaction and customer loyalty especially in Indonesia banking industry.

In essay, this study would explore the mediating role of corporate image and customer satisfaction marketing services essay the relationship between service quality and customer loyalty.

In practical perspective, this study would be a guideline for essay companies in sustaining essay customers. A Service is any marketing services essay href="/what-does-assignment-mean-in-law.html">learn more here or performance that one can offer to another that is essentially intangible and does not result marketing services the ownership of anything Kotler and Keller, marketing services Further, according to Zeithaml, Bitner and Gremler

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