Master thesis employer branding
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Some features of this site may not work employer branding it. Degree MA of Business Administration. Publisher Dublin Business School.
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Rights Items in Esource are master thesis employer branding thesis by copyright. Metadata Show full item record. Abstract Markets without boundaries, a employer branding global economic business environment, technological advances and demographic shifts due to population growth or decline mark a new era of disruptive change.
These factors are changing the behaviours and the way relationships between people and companies are formed. The literature reviewed provides a concise outline to the concept of employer branding including branding, the corporate brand and the internal brand, branding culture, organisational attractiveness and master thesis employer as well as service quality.
Employer Branding: An opportunity or a challenge for NPOs?
The thesis is descriptive and branding a qualitative, inductive approach. The strategy chosen for this thesis was a single case study that uses the Hotel Yellow wallpaper essay questions Hansen Kempinski as its object of branding.
A mono-method of semi-structured interviews was undertaken for the purpose employer branding collecting the master thesis employer data. Employer branding, Employee's perception, Corporate brand, Internal brand, Organisation attractiveness.
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The main objective of this thesis is to investigate the impact of employer brand image and selection process on attractiveness of potential employers for their target group representatives. Author also investigated employer brand perception of a specific company among its target group representatives and proposed solutions to optimize current employee attraction strategy to better reach the target audience. Theoretical part of the thesis defines the concept of branding in general as well as that of the employer branding in particular.
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Gone are the days when businesses receive tons of applications and hence were faced with lots of options when it came to choosing the best candidate. Today, it is the other way round: In order to be able to win the battle for talent and attract the best people, businesses need to be proactive.
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Specialisation Studies Course type: Starting level and linkage with other courses Prerequisite:
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